HONUA: EARTH, LAND, FOUNDATION Mama Honua (Mother Earth) is the heart of our company and where our botanicals are born. Our products are filled with Hawaiian botanical magic, so we decided to give credit to the true creator of our skincare line.
ALOHA DAILY Honua offers a new experience in skincare. Our daily facial ritual not only transforms skin, but allows customers to experience a touch of aloha daily. From formulation to production, we incorporate the spirit of aloha and it shows in our products.
We share this special message on the inside of every Honua box so that our customers can also incorporate aloha in to their daily lives. The “Honua Glow” is contagious and is attributed to both the daily care of the skin and soul!
TRADITIONAL WISDOM: FROM THE ROOT Our innovative products combine traditional Hawaiian healing botanicals and methodologies, with modern skincare technology. Focusing on the root cause of major skin conditions, we have developed a single line for all skin types.
THE LĀ’AU Our “lā’au” or Hawaiian healing botanicals, are the reason we are able to effectively treat the skin without the use of lab created chemicals. Some of these superstars are, ‘Ōlena, Noni, Alo Alo, Kukui, Kamani, Kalo, Wai Niu, ‘Awa and Laukahi. These skin loving lā’au are filled with vitamins, minerals phytonutrients and fatty acids, and are some of the most potent anti-inflammatories and anti-oxidants available. We believe that some of the magic also lies in the soil where these plants are grown, so our ingredients are sourced from as many Hawai‘i farms as possible.
THE PRODUCTS Honua Skincare’s daily ritual offers a beautiful, healthy, glowing complexion with the use of Pa‘akai Cleansing Cream, Hawaiian Beauty Water, aloha Youth Serum and ‘Ōlena Oil. For men, Honua offers the Na Kāne Men’s All-In-One Facial Care. The daily ritual also has two add-on weekly masks launching this year... ‘aina, for the land lovers and moana for the ocean lovers. To complete the facial line, Honua will be launching malu, a protecting day cream in the summer.
"With our name Honua comes responsibility. Mother Earth is the heart of our company, and it is our “Kuleana” (social responsibility) to care of her. Like the Hawaiians before us, we too believe that it is our duty to care for the land which takes care of us.”
Honua honors this responsibility and gives back by:
- SUPPORTING LOCAL FARMERS WHO KEEP OUR NATIVE PLANTS THRIVING
- USING INGREDIENTS THAT ARE SAFE FOR OUR BODIES, ENVIRONMENT & OCEAN
- USING 100% RECYCLABLE AND COMPOSTABLE PACKAGING CREATED BY WIND ENERGY AND INSCRIBED WITH VEGETABLE INK
- DONATING TIME AND A PORTION OUR OF PROCEEDS TO A NONPROFIT ORGANISATION IN HAWAI‘I THAT REPLENISHES OUR NATIVE PLANTSAND EDUCATE THE COMMUNITY ON THE IMPORTANCE OF KEEPING OUR OCEAN CLEAN. OUR OCEAN IS ONE THE MOST IMPORTANT RESOURCES AND CONNECTS US TO THE WORLD. OUR PARTNERSHIP WITH SUSTAINABLE COASTLINES HAWAII HELPS US TO CONNECT WITH THE WORLD ON AN ISSUE THAT WE FEEL IS VERY IMPORTANT.
- TEACHING OUR FUTURE GENERATIONS AND OUR CUSTOMERS TO MĀLAMA HONUA WORLD. OUR PARTNERSHIP WITH SUSTAINABLE COASTLINES HAWAII HELPS US TO CONNECT WITH THE WORLD ON AN ISSUE THAT WE FEEL IS VERY IMPORTANT.
- TEACHING OUR CHILDREN, FAMILY AND CUSTOMERS TO MĀLAMA HONUA... CARE FOR OUR EARTH.